Inspired by popular Indian corporate culture, this campaign was designed to promote Red Bull as a drink that can be consumed at the office and not just at a club. The main character in the video is the stereotypical “chamcha” a.k.a a person trying to become the boss’ pet. We wanted people at work to know how ridiculous it is to be a corporate chamcha – and that there is a better way to get to the top and impress the boss. You don’t need to be “that guy in the video” to be successful at work. You can drink Red Bull to enhance performance and get noticed.
The campaign included a weekly contest which asked people to give their best corporate chamcha quote through Facebook and Twitter. The quote with the most likes won a week’s supply of Red Bull for their office.