Ogaan is one of India’s first multi-brand designer boutiques with a focus on celebrating craftsmanship from all over India. We created their website with a clean and minimal look, choosing to focus on the clothes—with banners featuring designers with short copy lines to describe their collections.

We also conceptualised a ‘made-to-measure’ feature for the website. This allows the customer to plug in their measurements, which are then compared to pre-existing measurements to arrive at the best-fitting size. This works as an easy, quick solution for customers who might not have the time to call tailors home for fittings.