PUMA / Faas campaign
PUMA Faas is a sports lifestyle shoe, perfect for cool people with a “Faas” life. The shoe was positioned as a product that can take you from day to night, from the pitch to the club without slowing you down. Here, Yuvraj Singh and Chitrangda Singh are shown chasing the fastest shoe in the world (part of the Usain Bolt collection). These shoes are so fast that they leave a graphic speed trail behind them.
We designed the print as well as the PUMA retail space and an activation with the Faas speed trap to find the ‘Faastest Indian’ who then got a chance to meet Usain Bolt at the 2012 London Olympics.
Photography: Ashish Chawla