Branding for Chi Noodle Point

Chi Noodle Point was a project by Chi Asian Cookhouse that brought ‘everything noodle’ under one roof.  Using fun, young and colourful imagery we created packaging labels with an easy-to-read menu that can be ticked off on the container itself. Bright colours combined with puns and pop-culture references brought a sense of easy fun to the identity.

Chi Noodle Point is yet to manifest as a space.