noon East

The Brewhouse was asked to name and package a new, budget private label brand by Middle Eastern retailer noon. Taking forward noon’s region-proud philosophy and visual language, we imagined this brand to be an exciting opportunity to showcase the growing influence of the East. Working within the constraints of an ever-expanding product portfolio and a fast-to-market approach, the packaging system depends on crisp, memorable copywriting to communicate the key emotional and functional features of the product.