Rheson | Launch campaign for a new fashion brand
Communication concept and art direction for the launch of Sonam and Rhea Kapoor’s fashion brand called Rheson. The idea was to celebrate their sisterhood and friendship, and therefore we chose to shoot them together. The photography captures fun candid moments that feel real and away from the usual glitz and glamour of Bollywood. Photography by Rid Burman.
The final treatment is that of a cover photo anchored on the top by the logo similar to what you would see on a fashion magazine. We also made fun gifs to bring out the girls personality.