Chanakya / contemporary luxury mall identity and communication
The Chanakya is a new age, luxury mall that’s been built at the site of the old Chanakya movie theatre. Positioned as a contemporary spot, the mall has some of the best homegrown and international labels, as well as a multi-cuisine food hub that experiments with different cuisines from across the world.
We created the identity for The Chanakya as well as a launch campaign consisting of a series of films that showcase whimsical 3-d animated characters wearing products available at the mall. The films also feature bespoke soundtracks made by young Indian producers.