bhane. is an apparel brand which the Brewhouse helped build from inception. Our work includes brand identity, web design, packaging, shop design concept, communication and activation. Positioned as an understated yet approachable basics brand, we were able to create a distinct culture and community around the brand. Our work included distinctive blog-style photography featuring unique and visionary people—including artists, musicians, graphic designers, national scrabble champions, ballerinas and even a herpetologist. We created our own music property called bhane. live, a bespoke party series called the ‘house of bhane’ and even a travelling ice-cream truck!