Annamaya / identity for a food hall

Annamaya is Delhi’s first artisan-led food hall at Andaz Delhi. The food hall sources the best ingredients from across India, cooks with them and has them available for sale. The visual language is inspired by the craft of block printing which is ubiquitous to Delhi and the surrounding region. However, in this case we used cross-sections of fresh vegetables—instead of carved wooden blocks—to create a stamped pattern that was used across the different collateral. The Annamaya logo was designed by the Andaz architect.

Various stamped patterns used in the visual identity.

Menu on a copper clipboard which can be easily updated with seasonal dishes.

Take-away packaging.

Magazine ad to convey the philosophy of Annamaya.

Recipe cards with ideas on how to work with the locally sourced ingredients on sale at Annamaya.