The Art of Sport

The Art of Sport is a professional training company by Richard and Nupur Paiva that is committed to the overall development of young girls (aged between 6 and 11 years) through sport. We worked on their identity design, website and various print collateral.

Also designed and illustrated for The Art of Sport was an A5 size brochure that opens up to an A3 size poster for kids. The idea was simple, the TAOS brochure needs to appeal to the parents looking for information about the programme as well as create a good rapport with the children that’ll possibly be attending the sessions. The cover and the inside spreads are meant for parents, and the back of the fully opened brochure is a poster showcasing the various activities available. The children are encouraged to colour the poster as they feel like.

The website we created takes the design language forward by combining clear communication with strong imagery.  The solid colour and pattern boldly establish the tone of the message.