Serendipity Arts Festival 2018

Serendipity Arts Festival is a multi-disciplinary festival on the banks of the river Mandovi in Panjim. Happening across different venues, a variety of disciplines comprising of visual, performance and culinary exploration come together in a colourful milieu creating a raw celebration of the arts that’s meant to be energetic, relevant, friendly and accessible.

The festival language stems as a metaphor of inter-disciplinary approach to various art projects at the festival. Constant collaboration between dance, music, theatre, culinary and visual arts meant we had to step away from traditional way of representation of arts, and bring in a more challenging and contemporary aesthetic to represent it.

Chance upon ads to excite the people in Goa about the festival.

Discipline posters separated by colours, united by structure. Close to 100+ posters were designed for all the events.

The daily schedule ads printed during the festival in the local daily newspapers.

Graphics in action on-site.

Vehicle graphics, totes, stall branding, lanyards and tags.

Festival guidebook with details for all the events.

Handy map and schedule to quickly navigate around the festival.

A foldout containing gist of all the upcoming events, organized by the venues.

Website and social media.

Identity for a Serendipity sub-brand, Theatre for Early Years. TFEY organizes events for young kids, as part of the bigger Serendipity Arts Festival.